We saw a lot of advantage becoming master franchisors rather than starting our own brand. We knew nothing about retail and needed the best brand in its sector for the support and for reputation by association.
The brand was already ten years old, and because there were no regulations for pawnbroking in SA, we needed a credible brand behind us. By this time it was 1994 and the whole country was changing. I resigned from Implats in February 1994, signed the franchisor agreement on 1 April, 27 days before the first democratic elections, and we opened the first Cash Converters store in Parow, Cape Town, after two months of training.
That store is still there today except 400m up the road, Mukheibir smiles. Online payday loans jacksonville fl was as challenging then as it is now.
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