What inspired your sticker design?
I love to rock climb, but it always requires a lot of strength and stamina. Bananas are a perfect energy boost and are full of vitamins; they’re the ideal fruit for any athlete. The people climbing on the sticker are meant to inspire banana-eaters everywhere to go outside and have banana-fueled fun!
What's your favorite thing about Chiquita?
I collect fruit stickers and my favorites are the ones with big graphic designs. That’s why I love Chiquita; the sticker is so recognizable just by its blue oval and yellow border that some of the stickers don’t have to feature a PLU or bar code. This gives much more freedom to the company, allowing the labels to feature graphic art, fun words and silly faces; Chiquita’s ubiquity makes the stickers interesting and fun to collect.